TNF Airstream — SHEENA BONNER

THE NORTH FACE, MARKETING AIRSTREAM

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Client: NRG Marketing
Design: Guild
Team: Guild
Photography: NRG Marketing
My Role: Senior Project Manager

Client Management // Creative Management // Production and Engineering Management // 3rd Party Vendor Management for Implementation // Sourcing of Airstream

Project: Guild was commissioned by NRG Marketing to create a custom Airstream buildout for The North Face.

We gutted the interior while still maintaining the warm comfort feel and look of your traditional airstream but with a modern twist and custom fixturing. We cut a new door opening to create a second entrance and fluid flow of traffic using Airstream brand parts to keep everything consistent. Along with the interior was a full exterior vinyl wrap and pop up activation elements used by the street team to entice those who pass to come in for a cup of hot chocolate and to check out the latest in Thermoball technology.