The Dragon

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Client: South Coast Plaza
Design: Guild
Team: Guild
Photography: Sheena Bonner
My Role: Senior Project Manager

Client Management // Creative Management // Onsite Implementation // Onsite Team Management and Coordination // Production Oversight and Quality Control // Production and Engineering Management //

Project: An event for Chinese New Year at South Coast Plaza where we were commissioned to develop original creative for a the 2012 Year of the Dragon event in Jewel Court.

I partnered with one of our in house creative designers to develop the idea of a flying dragon that would be supported by a custom rigging design just below the large Jewel Court skylight. The head was paper mache held together by a cnc’d structural framework then hand crafted to develop the facial features and layers of accents applied. A series of Chinese coin graphics acted at the abstract body of the dragon as it spiraled up into the three story space. There was a grand opening with Chinese diplomats and dancing dragon performance upon it’s completion.