NIKE MECURIAL 

• Client:   Nike
• Design:   Nike
• Team:   Guild    
• Photography:   Sheena Bonner
• My Role:   Senior Project Manager

Client Management  // Creative Management // Onsite Implementation // Onsite Team Management and Coordination // Production Oversight and Quality Control // Production and Engineering Management //

Project:   Retail initiative for The World Cup and Mecurial shoe launch.

In less than two weeks we pulled together a suspended sculpture with a series of direct to surface prints highlighting a series of soccer shoes, each side lit and with it’s own custom broken opening that created a tapered PUNCH through the layers for the bright Mecurial shoe to be projected through neon strings

We covered the space in astro turf to create an in door playing field for consumers to try on the shoe. We branded the turf and created a large scale 30’ high by 20’ wide graphic wall that was rigged from above and helped support the initiative. Additional custom display light boxes and trial area shoe cubbies were created to complete theconsumer experience.