FOOTLOCKER, HOUSE OF HOOPS, MADRID

  • Client:   Nike
  • Design:   Nike
  • Team:   SET Creative
  • Photography:   Nike

Client Management  // Creative Management // 3rd Party Vendor Management for Implementation //   

Project:  With directive from the Nike team we re-designed and detailed a new fixture concept for Nike at Footlocker and for House of Hoops in Madrid, Spain.  With a focus on new ways to highlight Tech Pack for both Men and Women in the tiered Nike footprint for Footlocker, we established a new material and color pallet as well as designed custom details for floor fixtures, footwear walls, signage and laydown displays.

We were also tasked with re-inventing the House of Hoops look and feel while maintaining their traditional image.   We had two weeks to fully design and engineer all fixtures and layouts.